I'm often asked by advisors to change or update keywords within their site's meta-data, because their site is not showing up on the first page Google for a specific keyword search. The truth is, Google does not use the keywords meta tag in web ranking. Learn more.
Thus, the importance of this blog article.
CHOOSE ORGINAL CONTENT OVER 'COMPLIANCE REVIEWED' [CANNED] CONTENT
A lot of advisors don't realize that 'canned content' from providers like Marketing360, Forefield, and TheMarketingLibrary.net can hurt their search results.
Why? Google looks for 'duplicate content' when ranking YOUR site for keywords searched.
If thousands of advisors are using the exact same content on their websites too, Google knows it, and will begin to penalize sites with the same content.
1. FRESH ONGOING CONTENT
By using a custom content provider like AdvisorCopy, fresh and unique 'keyword-rich' content is created each month for each client. You suggest a topic or let us write on what's trending. Your content is custom written each month.
Check out recent articles and topic ideas here.
2. CUSTOM WRITTEN WEBSITE TEXT
Simply put... If you're not a good writer, outsource it. Also, don't copy & paste text from another website.
Hire an industry copywriting professional that has good knowledge of current buzz words and investment strategies. Psst... We've got a really good one!
Learn more about Steve Garmhausen and our Website Content Writing/Review service.
3. VIDEO CONTENT
Add a professional video your site to inform and educate in an engaging way.
Hundreds of people visit your website long before they step foot in your office – for this reason, it's important that you engage them, earn their trust and educate them on your services in a way that resonates with them. One of the most successful ways to attract prospects to your website and convert them to leads is with informative and engaging online video.
Video is an effective way to demonstrate who you are and to profile your services. You can build relationships and trust with your potential client's before they've even met you! Video allows you to establish a trustworthy, transparent and authentic voice – something you strive for and something that your prospects certainly look for.
View samples at FinancialAdvisorVideos.com.
- Landing pages with video generate 4-7x more response rates than plain text. (SearchEngineWatch)
- 86% of the internet audience is watching online video – that's 183M people. (Forrester)
- Videos in universal search results have a 41% higher click through rate than their plain text counterparts. (ReelSEO)