AdvisorFlex Blog

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Effective Advisor Marketing Consists of BUILDERS and DRIVERS

Written by Matt Peterson.

The Builders (Phase 1)

Builders lay the groundwork. They create the necessary assets (logo design, website development, onsite SEO, engaging content, social accounts, etc.) to build your credible brand. This brand helps investors differentiate your firm from competitors, while expanding your reach and influence. Builders are essential, but often not measurable (at least in the short term), which means many advisors have limited patience and budgets to do them well. As a result, some advisors want to rush into the marketing tactics. Expecting immediate gratification and demanding instant results. Such as more Facebook page "likes", increased blog subscribers, immediate SERP (search engine ranking position) Results based on specific keyword searches, media coverage, speaking engagements, and leads. Today's Independent Financial Advisor needs to understand the importance of builders. At MIAGD we do things 'the right way'! We refuse to take shortcuts or give in to desperate desires for quick fixes.

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Why Google Likes AdvisorFlex Websites

Written by Matt Peterson.

I'm often asked...

What separates AdvisorFlex from all the other industry website providers out there?

Other than the fact that we are a boutique family office, the answer is simple.

No Steel Curtain

We offer the best On-Site SEO (search engine optimization) in the industry. Other providers try to lure you in by offering inexpensive (or free) website templates. Then they pull back the curtain to their monthly SEO plans or upgrades. Often times they will charge big bucks only to 'enable a plugin' that might already be installed on your site. Additionally, some 'high profile' marketing / PR firms can develop amazing sites, but with inferior SEO and mobile responsive features.

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Fresh Content is Key for Advisor Website SEO

Written by Matt Peterson.

I'm often asked by advisors to change or update keywords within their site's meta-data, because their site is not showing up on the first page Google for a specific keyword search. The truth is, Google does not use the keywords meta tag in web ranking. Learn more.

Thus, the importance of this blog article.

A Side Note: 'Meta-data Descriptions' are important. Best practices --> 1. Try to use 155 characters or less. 2. Make sure it contains [Company Name] [Company Structure] [Location]. EXAMPLE: ABC Wealth Management is a fee-only, Registered Investment Advisor (RIA) located in Portland, OR. NOTE: If you're an AdvisorFlex Website client, we've got you covered.

CHOOSE ORGINAL CONTENT OVER 'COMPLIANCE REVIEWED' [CANNED] CONTENT

A lot of advisors don't realize that 'canned content' from providers like Marketing360, Forefield, and TheMarketingLibrary.net can hurt their search results.

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Get a Better Website this 4th of July!

Written by Matt Peterson.

A better financial advisor website this 4th of July.School's out! The family is in town. Or maybe it's time for a road trip? Most advisors are thinking about vacation this time of year!

But now you can continue to move your firm forward this fireworks holiday. Let us design or setup your new AdvisorFlex website. 

While you're on vacation, we can be improving your online presence. A better marketing website? Enhanced SEO? Let us boost your online exposure, while you're away.

See all the awesome features!

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