Getting people to your site is just the beginning. Keep an eye out for these three visitor behaviors to see whether people stay engaged once they arrive:
How often they hit the Back button
Your bounce rate shows you how many people click the Back button on your site. Aim for lower bounce rates on your most important pages.
How long they stick around
Keep an eye on visit duration to know how long visitors stay on your site.
Whether they're coming back for more
Offer updated content based on how many new vs. returning visitors you see coming to your site.