The Builders (Phase 1)
Builders lay the groundwork. They create the necessary assets (logo design, website development, onsite SEO, engaging content, social accounts, etc.) to build your credible brand. This brand helps investors differentiate your firm from competitors, while expanding your reach and influence. Builders are essential, but often not measurable (at least in the short term), which means many advisors have limited patience and budgets to do them well. As a result, some advisors want to rush into the marketing tactics. Expecting immediate gratification and demanding instant results. Such as more Facebook page "likes", increased blog subscribers, immediate SERP (search engine ranking position) Results based on specific keyword searches, media coverage, speaking engagements, and leads. Today's Independent Financial Advisor needs to understand the importance of builders. At MIAGD we do things 'the right way'! We refuse to take shortcuts or give in to desperate desires for quick fixes.